Mother Confessor Day Twitter Takeover update

May 9, 2010

I don’t want to say it failed but let’s just say that Betty White and Justin Bieber make a powerhouse pair who are difficult to tumble. Despite many fans having 2 or more accounts ready to go, during the time I was able to monitor activity we just didn’t trend.

If anyone caught a trend screen capture with #motherconfessorday (or even #happymotherconfessorday), please upload it to an image sharing service like Image Shack and let us know. We’ll link to it here.

I think that, in addition to going up against stiff competition (Bieber himself has well over 2 million followers), the fact that fandom was divided between #motherconfessorday and #happymotherconfessorday ensured that success would lie beyond our grasp.

The majority of Tweets I saw were for the shorter #motherconfessorday but many people seemed split between the two. Even I sent out at least one #happymotherconfessorday Tweet or two.

On a brighter note, this Save The Seeker blog has seen more traffic today than since it was first launched less than 2 weeks ago. The news from LOTS_Sponsor seems to have lit a fire under fans. I’m looking forward to seeing their campaign roll out.

ABC Studios and Disney, PLEASE approve the marketing campaign, okay?


One comment

  1. Hi Michael. we hit the top 10 between 7-8 pm est with #motherconfessorday

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